Your product is only one part of the experience
See how the moments before, during, and after a purchase shape customer trust, sales, and loyalty.
Speaking & Facilitation
Give your audience a new way to see every experience they create.
Bring practical, story-led ideas about UX, customer behavior, design thinking, and AI to your event, organization, or community.
A strong stage shot — Alaa mid-talk, audience visible
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Keynotes · Panels
In English and Arabic
Speaking topics
Choose the conversation your audience needs.
The product is only the centre — the experience is everything around it.
Stop designing from assumptions
Learn how simple customer research helps teams avoid expensive mistakes and make clearer decisions.
The power of storytelling in UX design
Turn customer insight into a story that earns attention, builds empathy, and moves decisions forward.
What everyday experiences teach us about UX
Explore the hidden design lessons inside familiar brands, products, and services.
AI can analyze the data. It can’t care about the customer for you.
Understand where AI supports research and experience design, and where human judgment still matters.
Speaking formats
Shape the session around the room.
Keynote or featured talk
A focused, story-led session that gives your audience a fresh perspective and practical ideas.
Panel or fireside conversation
A thoughtful discussion shaped around your theme, audience, and industry.
Interactive session
A talk combined with reflection, discussion, or a short exercise that helps the audience apply the ideas.
Audience takeaways
More than inspiration for the hour.
Your audience will leave with:
- A clearer understanding of how experiences shape customer behavior
- Practical questions they can bring back to their work
- Memorable examples that make complex ideas easier to understand
- A new way to connect customer needs with business decisions
Talks & appearances
Experience design, shared on stages and screens.
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Talk or keynote
Event name · Year
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Podcast appearance
Show name · Episode
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Interview or panel
Outlet · Year
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Workshop or session
Organization · Year
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Attendee Name
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Questions before you book
A few details before we plan the session.
Yes. Talks can be delivered in English or Arabic and adapted to the audience.
Yes. The examples, focus, and takeaway can be shaped around your event theme and audience.
Yes. Sessions can be delivered virtually or in person, depending on the event and location.
Let’s create the session your audience will remember and use.
Share your event, audience, and the change you want the session to create. I’ll recommend the strongest topic and format.