Audit
Discover the Gaps
Review your current processes, customer touchpoints, and client journey end-to-end to find exactly where revenue is leaking and where opportunities are being missed.
Experience Design Specialist · Educator · Speaker
Design experiences that turn customer interest into action and business friction into growth.
I help businesses, startups, and product teams understand their customers, improve the way they work, and create experiences that support stronger sales and sustainable growth.
A warm, confident portrait — professional and approachable
alaa-hero.jpg · 4:5
U-Michigan · MIT
UX Research · Design Thinking
University of Michigan
Bachelor’s and Master’s in UX Research & Design
MIT
Certified in Design Thinking
International Experience
Working across different markets, cultures, and business environments
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Logo Logo Logo Logo LogoWays to work with Alaa
Choose the right support for what you’re building.
For businesses, startups & product teams
Audit, improve, or fully redesign your experience.
Find the pain points driving customers away and improve the experience to support stronger sales.
Explore Experience & UX Consulting
For companies & organizations
Build practical experience‑design skills across your team.
Book a customized workshop, masterclass, or team training session.
Explore Training Options
For events & communities
Bring practical experience design to your audience.
Book a talk, panel, or facilitated session.
Invite Alaa to SpeakThe Process
How I Transform Your Business
Design
Build the Blueprint
Create clear, practical workflows and processes that improve efficiency, reduce client drop-off, and make your operations easy to manage — without burning out your team.
Build
Implement & Scale
Implement the solutions — systems, workflows, and digital tools — so your business runs smoothly and every client receives a premium, consistent experience.
Client Experiences
From hidden pain points to meaningful results.
Real feedback from the people and teams I’ve worked with.
[Share what wasn’t working before, what changed through the work, and the result you experienced.]
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Role, Company
[Share what made the workshop practical and what your team could apply afterward.]
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[Share how the work helped your team understand customers, challenge assumptions, or make clearer decisions.]
Client or Collaborator Name
Role, Company
A natural portrait, or Alaa working with a team or workshop audience
alaa-about.jpg · 4:5
Syrian-American
Working across markets and cultures
About
Meet Alaa
Alaa Shahin is a Syrian-American Experience Design Specialist, educator, and speaker with international experience across different markets and cultures. She helps founders, businesses, and product teams understand their customers and turn that understanding into experiences that support stronger relationships, sales, and sustainable growth.
She holds bachelor’s and master’s degrees in UX Research & Design from the University of Michigan and is certified in Design Thinking by the Massachusetts Institute of Technology (MIT).
Alaa combines UX research, experience design, service design, and AI to help businesses look beyond the product itself. Her work examines the complete experience, from how customers discover and choose a business to how they purchase, interact, and build a lasting relationship with it.
University of MichiganBachelor’s & Master’s, UX Research & Design
MIT CertifiedDesign Thinking certification
International ExperienceDifferent markets, cultures, and business environments
Learn with Alaa
Rethink how customers experience your business.
Explore videos, case studies, and practical resources about UX, customer behavior, design thinking, and AI.
Start LearningTalks & Media
Experience design, shared on stages and screens.
Explore Alaa’s talks, interviews, podcast appearances, and conversations about UX, customer behavior, design thinking, and AI.
View Talks & MediaLet’s find what’s standing between customer interest and action.
Start with a discovery call to discuss the pain points affecting your customers, team, and sales. We’ll identify the most useful next step for your business.