Alaa Shahin

Experience & UX Consulting

Find what’s costing you customers, time, and sales.

Uncover the pain points across your customer journey, digital experience, and internal processes. Then choose the right level of support to audit, improve, or fully redesign the experience.

A customer journey with five touchpoints, the third flagged as the drop-off point friction point discover choose return

We map the whole journey, then pinpoint the moment customers drop away.

Consulting packages

Choose how far you want to take the experience.

Experience & UX Audit

Find the pain points before investing in a redesign.

A focused review of your customer journey, service, website, or digital product.

You’ll receive

  • Experience and UX review
  • Key pain points and missed opportunities
  • Prioritized recommendations
  • Clear action plan
Focused Experience Redesign

Fix the part of the experience creating the most friction.

Research and redesign one important customer journey, process, or product flow.

You’ll receive

  • Focused customer or stakeholder research
  • Redesigned journey, workflow, or product flow
  • Relevant blueprint, wireframe, or prototype
  • Testing and implementation recommendations
Full Experience Redesign

Redesign the complete experience from end to end.

Connect every important touchpoint around real customer needs and clear business goals.

You’ll receive

  • End-to-end audit and customer research
  • Complete journey and pain-point mapping
  • Redesigned service, process, website, or product experience
  • Testing, implementation planning, and team handover

Compare

Start with the level of change your business needs.

Comparison of the three consulting packages
Criteria Experience & UX Audit Focused Experience Redesign Full Experience Redesign
Best when You need clarity You need to fix one priority problem You need complete change
Main focus Diagnose and prioritize Redesign one journey or process Redesign the full experience
Customer research Existing insight, with focused research if needed Included where needed Included
Design Recommendations One priority experience Multiple connected experiences
Testing Not usually included Included where appropriate Included
Final outcome Clear priorities and an action plan A designed improvement A complete redesigned experience

Scroll horizontally to compare packages on small screens.

What we can improve

Improve the moments shaping whether customers choose you, stay, and return.

Alaa working through a journey map or service blueprint with a client alaa-consulting.jpg · 3:2

Customer Journeys

Create a clearer path from first discovery to purchase, delivery, and follow-up.

Websites & Digital Products

Remove confusing flows and usability problems that stop users from taking action.

Sales & Onboarding

Reduce repeated questions, delays, and unclear next steps.

Processes & Workflows

Replace manual work and missed handoffs with a clearer way for your team to deliver.

The Process

How I Transform Your Business

Audit

Discover the Gaps

Review your current processes, customer touchpoints, and client journey end-to-end to find exactly where revenue is leaking and where opportunities are being missed.

Design

Build the Blueprint

Create clear, practical workflows and processes that improve efficiency, reduce client drop-off, and make your operations easy to manage — without burning out your team.

Build

Implement & Scale

Implement the solutions — systems, workflows, and digital tools — so your business runs smoothly and every client receives a premium, consistent experience.

Questions before we begin

A few answers before you choose your next step.

Choose an audit when the problem isn’t clear. Choose a focused or full redesign when you understand the priority and are ready to change the experience.

Yes. The work can cover customer journeys, service delivery, internal processes, websites, platforms, or apps.

Yes. An audit can stand alone or become the first phase of a focused or full redesign.

You don’t have to redesign everything to create meaningful change.

Start by finding the pain points costing your business the most. We’ll decide whether you need an audit, a focused improvement, or a complete redesign.