FRAMER
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Overview
This project was done as part of my BSI UX Capstone experience, in which a consulting team was formed comprising three fellow students specializing in UX design. Our team was assigned to collaborate with a client and contribute to their designated project. Given my interest in understanding the impact of COVID-19 on people's well-being, livelihoods, and overall health, I chose to join the InPACT at Home team from a diverse range of available projects.
InPACT at Home is an evidence-informed home-based physical activity program designed to help K-12th grade students stay physically active and maintain healthy lifestyles during the Covid-19 pandemic and beyond. With a wide array of resources available, including workout videos, play cards, toolkits, monthly InPACT Challenges, and external links, the website fosters engagement in physical exercise among students and families alike.
Opportunity
The current low visitor engagement on the InPACT at Home website presents an opportunity to revitalize the platform and create a more compelling user experience. By addressing the lack of motivation among parents and children, there is a chance to significantly increase website traffic and encourage active participation in the program's physical exercise opportunities.
Approach
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Research
We began by empathizing with our users and mapping out their journey, understanding the steps they take from initial discovery of our product or service to achieving their desired outcomes. This process allowed us to identify pain points and areas where users may experience frustration or confusion.
To validate our assumptions and gain valuable insights, we engaged in conversations with real-life users. Through these user interviews, we gathered firsthand feedback, ensuring that we truly understood their needs and uncovering opportunities to enhance their experience.
Research
We began by empathizing with our users and mapping out their journey, understanding the steps they take from initial discovery of our product or service to achieving their desired outcomes. This process allowed us to identify pain points and areas where users may experience frustration or confusion.
To validate our assumptions and gain valuable insights, we engaged in conversations with real-life users. Through these user interviews, we gathered firsthand feedback, ensuring that we truly understood their needs and uncovering opportunities to enhance their experience.
Framer 2023
Amsterdam